April 30 - May 2, 2019 | Golden, Colorado
A 3 day summit and award program showcasing the industry and culture of the outdoors.

Tickets & Registration Available

Tuesday, April 30

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11:30am - 1:00pm

American Mountaineering Center

Keynote Series

Blazing Trail from the Bike to the Boardroom

Marianne Martin, First American Winner, Tour de France
Dianne Primavera, Lt. Governor of Colorado
Megan Hottman, Cyclist Advocate / Attorney (The Cyclist Lawyer)
Cari Higgins, Professional cyclist turned business owner

Moderator: Jason Blevins, Colorado Sun

A special collaboration with the Colorado Classic presented by VF Corporation.

Join us for a provocative panel discussion with pioneering women at the forefront of advancing gender equity in pro cycling, business and the public sector. In what’s sure to be a dynamic ride of a conversation, we will hear from women leaders who have performed at the highest levels, advancing gender equity in their respective fields — from the bike to the boardroom. Their stories are inspiring. Their journeys are filled with lessons learned and roads less traveled.

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1:30pm - 2:30pm

Golden History Museum

Panel Discussion

Adventure Based Healing – Demonstrating the Real Returns

Ryan O’Donoghue – Executive Director, First Descents
Tynan Szvetecz – Founder, CKD Technology Partners / President & CTO, Firepoint
Leslie Scotland-Stewart – Director of Health Care Innovation, Project Angel Heart
Janette Heung – Founder, JWWGLOBAL

When wellness, economics and data converge, a new picture of possibility emerges.
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1:30pm - 2:30pm

Bentgate Mountaineering

Panel Discussion

The Changing Landscape of the Career Pathway

Ben Anderson – Founder, Icelantic Skis
April Archer – Founder, Sarabella Fishing
Ben Brasch – Dean of Students, The CUBE School
Liz Cox – Director of IDEA Institute, Red Rocks Community College
Bryan Martin – Executive Director, Big City Mountaineers
Mike Arzt – Co-Founder, Battery621 & The Public Works

A discussion on shifting economies, new priorities and cultivating a prepared, inspired future work force.

From education to entrepreneur, often the path to pursue isn’t easy to find or navigate. These panelist offer a diverse perspective on finding their paths and their passion. They will share what they’ve learned along the way and why they made the choices they did. How does economy play into pursuing your path and what you can learn during the process.

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1:30pm - 4:00pm

Golden Hotel

Public Workshop

Scaleable Sales

Sarah Rosen, Founding Partner of Spark Insights

A workshop geared toward small business on the topic of sales success.

A participatory workshop for small business owners/leaders to learn how to diagnose the strengths/weaknesses of their sales team (or selling efforts) Purpose – to provide the business case on why you should be assessing your sellers sales skills; to provide the tools and methodology to enable small business owners to do the assessment.

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3:00pm - 4:00pm

Bentgate Mountaineering

Panel Discussion

Bikes and Sustainable Communities

Al Head, Founder, Golden Giddyup
Matthew George, Founder & Editor In Chief, Front Range Mountain Biking
Jordan Trout, Government Relations Coordinator, People for Bikes
Moderator: Anne Keller, Co-Founder, The Hot Tomato

How Biking Enriches Communities

A vibrant conversation on how bikes build relatedness and community that endures.

From bike builders, riders and community advocates this wide-ranging discussion will explore the value of biking as it applies to community building.  Where and how do we navigate the obstacles of trails, maintenance, increased ridership and trail use? What are our opportunities and responsibilities?  How do bike lanes impact population growth and community development.

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3:00pm - 4:00pm

Golden History Museum

Panel Discussion

8.5 Questions Every Brand Must Answer If They Want to Survive

Marc Gutman, Founder, WILDSTORY

Must-ask questions to make your brand stand out.

Welcome to the Age of Ubiquity! Your brand needs a killer story or you’re likely to be lost in the noise. Why? Your customers aren’t simply buying from you; they’re choosing you. What they’re choosing isn’t your features or even your benefits but your story. What is it that sets you apart?

WILDSTORY brand story strategist Marc Gutman shares 8.5 must-ask questions to make your brand stand out to your prospects and rise above your competition. What you’ll learn:

  • The difference between branding and marketing and how they’re intrinsically linked – but different!
  • What’s a brand story and why your current one may not be all that?
  • It’s what they, your customers, believe about you, not what you believe about your brand
  • How brand storytelling moves your customers from confusion to clarity
  • The exact 8.5 questions to help your brand jump out from the competition
  • How to use these 8.5 questions to easily create compelling content that is clear, consistent, and ‘on brand’ every time.

Wednesday, May 1

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11:30am - 1:00pm

American Mountaineering Center

Keynote Series

Why Rural? Why Now?

Enoch Elwell – CEO, CO.Starters & Co-Founder, Rural Rise
Russ Schnitzer – Senior Program Director, Gates Foundation

Moderator: Alan Wartes, Startup Colorado

The real people, real work and real communities driving today’s rural resurgence.

It takes just one, or only a small handful of principled, committed people to have an outsized impact in the shaping of a community, its culture and its economy. Paired with an expanded ecosystem of resources and leaders from divergent walks of life there is a small army of people across the country, coming together to reimagine rural America. Join two national leaders who have studied this landscape far and wide to explore the various forces driving America’s interest in rural development. A conversation in partnership with Startup Colorado.

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1:30pm - 2:30pm

Golden History Museum

Panel Discussion

Original Influencers

Jay Fetcher, Founder, Colorado Cattlemen’s Agricultural Land Trust
John Legnard, Brewmaster, Blue Moon Brewing Co
Sarah Wakeen, Community Coordinator, Topo Designs
Moderator: Jason Blevins, Colorado Sun

A Rancher, a Brewer and a Brand sit down...

Join us as we explore the underpinnings of the influencer. We’ll reground the conversation with thoughts on leadership, stewardship and meaningful work.

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1:30pm - 2:30pm

Bentgate Mountaineering

Panel Discussion

Town Hall – Changing the Narrative of our Industries and Communities

Shannon Galpin – National Geographic Adventurer, Filmmaker, Artist, Activist
Justine Barone – Co-Founder, Gearo
Mario Molina – Executive Director, Protect Our Winters

Moderator: Amy Kemp – Pitchfest Program Manager, Camber Outdoors

How to transform our industry and our communities through new ideas and new stories?

Join us for a town hall discussion with entrepreneurs + outdoor industry leaders + storytellers about how to create change and get people to take action whether it’s for climate change, economic development, workforce housing, women’s rights or even organizational change within a company.

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1:30pm - 4:00pm

The Golden Hotel

Public Workshop

Building a Sustainable Entrepreneurial Ecosystem 101 – Rural Ecosystem Development

Enoch Elwell – CEO, CO.Starters & Co-Founder, Rural Rise

Learn what ecosystem building is and the tools to better understand themselves, their communities, and ways to grow in their work.

This 2.5 hour workshop from CO.STARTERS helps local community leaders learn what ecosystem building is and gives them the tools to better understand themselves, their communities, and ways to grow in their work.

What Participants can expect to get out of it:
– Make connections and get to know one another
– Overview of what Ecosystem Building is and why it matters (drawing from the Kauffman
Playbook)
– Understanding yourself, your role as an ecosystem builder, and what’s driving you
– Helpful frameworks for working in your ecosystem (CO.STARTERS Canvas & Stages of
Community Growth)
– Developing an action plan to help you grow over the next year…

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3:00pm - 4:00pm

Golden History Museum

Panel Discussion

Five Bold Ideas on Water Conservation

John Le Coq – President/CEO, Fishpond
Paul Bruchez – Reeder Creek Ranch, Upper Colorado River Basin
Dr. Junko Munakata Marr – Colorado School of Mines
Nathan Fey – Director, Colorado Outdoor Rec Industry Office
Ben Moline – Water Resources, Environmental Compliance and Renewable Energy, Coors
Moderator: Carlos Fernandez – Colorado State Director, The Nature Conservancy

Business. Water. Bold Partnerships. Big Return.
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3:00pm-4:00pm

Bent Gate Mountaineering

Panel Discussion

Life of Pie: Film Showing & Panel Discussion

Travis Rummel, Filmmaker, Felt Soul Media
Jen Zuener, Founder & Owner, The Hot Tomato
Anne Keller, Founder & Owner, The Hot Tomato
Meredith McKee, Program Director, Five Point Film Festival

A Conversation with the Filmmakers and their Featured Folks.

How two women turned their passion for bikes and pizza into something that transformed a town and impacted their community – ending up with a film sponsored by Patagonia. Jen Zeuner and Anne Keller live deliberate lives. They share a love of bikes, pizza, coffee and community. Their lives make them, and what they’ve made has transformed a town and a community. They departed last years Award Night at The Wright having won top honors and headed back to Fruita. Not long after, two filmmakers (Ben and Travis, Felt Soul Media) travelled down to ride bikes and shoot some beautiful footage. That was the beginning of a new and different story, one that is just starting.

Thursday, May 2

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11:30am - 1:00pm

American Mountaineering Center

Keynote Series

Create for an Audience of One

Maximillian Potter, Editor-at-Large, Esquire Magazine
Brendan Leonard, Writer; Founder, Semi-Rad
Maureen Beck, 2019 National Geographic Adventurer of the Year

“Write (create) to please just one person. If you open the window and make love to the world, so to speak, your story will get pneumonia.” – Kurt Vonnegut
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1:30pm - 2:30pm

Bentgate Mountaineering

Panel Discussion

The Future of Leadership – Industry + Community + Outdoors

Bruce Dotterrer – Director, Data Activation, NPD Group (FLA Class 2)
Molly LaBonte – Sales Director, Digital Marketplace, The North Face (FLA Class 1)
Sarah Riley – Retail Buyer, Women’s and Eccomerce, Fjallraven (FLA Class 4)
Michael Genauer – Product Line Manager, La Sportiva (FLA Class 2)
Taylor Zanelotti – Business Unit Manager (Outdoor), HOKA ONE ONE (FLA Class 3)

Moderator: Amy Kemp – Pitchfest Program Manager, Camber Outdoors

Personal sustainability, self awareness and directing your career happiness.

There are multiple paths to your destination. Personal purpose informs your entire career. Work comes before the reward – fill the gap. It’s all about choices. These pillars can help you to build a sustainable career in the outdoor, or any, industry. Seasoned and new outdoor industry leaders from Skip Yowell’s Future Leadership Academy will discuss how to take the reins on a career in the outdoor industry through choices, hard work and personal purpose. Direct your own happiness to make career choices that move you up and in alignment with your values.

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1:30pm - 2:30pm

Golden History Museum

Panel Discussion

The Built to Last Business

John-Paul Maxfield – Founder, Waste-Farmers & Batch64
David Coors – CEO, AC Golden
Annelise Loevlie – CEO, Icelantic Skis,
Greg Weiss – President, Rocky Mountain Employee Owned Center

Moderator: Keevin O’Rourke – Fluent Studio

Are Keep Goings the New Startups?

Explore business models that become longstanding culturally-driven organizations, from employee-owned companies to multi-generational legacies.

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1:30pm - 3:30pm

Golden Hotel

Public Workshop

Beyond Equity – Right-Size Your Capital Search

Cory Finney, Greater Colorado Venture Fund
Rachel Russell, Colorado Lending Source

Identifying and structuring the appropriate capital structures for your business.

Explore the following, in this interactive panel/workshop session with experts from Colorado Lending Source and the Greater Colorado Venture Fund.

  • The capital landscape. Who plays where?
  • Risk vs Reward
  • Angel investors vs VCs
  • When is equity appropriate? When is debt appropriate?
  • What other financing mechanisms exist beyond equity and debt? – Alternative Financing, Revenue based investing, grants, etc
  • Hurdles companies need to cross to be bankable